We have recently passed the halfway point in 2010. It has been a very busy year thus far and I hope you’re on track to achieve all you goals for 2010. It is often a good opportunity to spend some time to reflect on the first 6 month and plan for the next 6 months. I recently spent some time doing this and the essential question I continually asked myself was:
“What do I have to do to make 2010 a successful year?”
Fundamentally, my questioning falls into three categories:
- What do I have to keep doing?
- What do I have start doing?
- What do I have to stop doing?
Business is an evolutionary process and we need to be continually adapting to remain successful. However, the one foundational principle that I always have in mind is
“What benefits or services do I have to render for people to do business with me? What do I have to give?”
I believe these questions are crucial to my success and I have them written on a white board in my office to remind me every day. I am lucky enough to travel around Australia and around the world delivering courses to personal trainers and coaches and my goal is always to teach skills, share ideas, and provide inspiration to enable those around me to enhance their businesses and career prospects.
One of the issues I often see with trainers is that they focus on the wrong things:
- What they get;
- What they charge; and
- What they sell.
If you switch your mindset to what you can give and what benefits you have to offer rather than what you can get, I am sure you will soon find more people who are keen to do business with you.
If you’re looking for a book on this subject I highly recommend “The Go-Giver” by Bob Burg and John David Mann. One of the great quotes from the book that captures the philosophyis:
“Most people just laugh when they hear that the secret to success is giving… Then again, most people are nowhere near as successful as they wish they were.”
